Posts by Saratoga CoWorks

How to Create a Sales Cookbook

person holding a cookbook

By Luke Scarchilli | Trainer and Sales Associate, Sandler Training— Salespeople who find themselves behind quota may assign their performance problems to any number of factors beyond their control. But the reality is that the single most common reason for this problem lies in something they do control: their choice to use, or not to…

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Constant Vigilance: Protecting your brand online

British guard

By Craig K. Hall | Founder, Marketing Wiz— A client of mine recently used the term “constant vigilance” in an email to me, and I adopted the term immediately. Often times when we think of threats to our business, we think of hackers and scammers who are trying to defraud us or steal money from…

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