Posts by Saratoga CoWorks

Should Your Business Outsource Digital Marketing?

an open laptop

Photo: Unsplash By Carl De Lucia | Digital Ads Manager at Marketing Wiz and Founder of CDD Digital — Today, every business has to decide what they’re going to do in regard to digital marketing. Digital marketing, specifically Google Ads, is huge, and it’s not going away. Think about this: Google did $110 billion in…

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Saratoga CoWorks is Going Red for Heart Month

women in red dresses

(Photo credit: American Heart Association) Heart disease, which can lead to both heart attacks and strokes, as well as many other health problems, is the number one killer of women in the United States, causing 1 in 3 women’s deaths each year—that’s approximately one woman every minute! In fact, since 1984, more women than men…

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How to Create a Sales Cookbook

person holding a cookbook

By Luke Scarchilli | Trainer and Sales Associate, Sandler Training— Salespeople who find themselves behind quota may assign their performance problems to any number of factors beyond their control. But the reality is that the single most common reason for this problem lies in something they do control: their choice to use, or not to…

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Constant Vigilance: Protecting your brand online

British guard

By Craig K. Hall | Founder, Marketing Wiz— A client of mine recently used the term “constant vigilance” in an email to me, and I adopted the term immediately. Often times when we think of threats to our business, we think of hackers and scammers who are trying to defraud us or steal money from…

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